Promoting your Face Painting Business

Happy New Year Painting Friends,

So you’re ready to take your face painting passion (obsession) to a new level and are ready to let the world know about your business. Here are some promotion ideas.

Buisness Cards: you will need some business cards with your details, online companies like Vistaprint offer great rates and options for you to use their templates or upload your own design. Print plenty of cards so you can freely give them away. TIP: some painters include removal instructions on one side of their business card as extra incentive for parents to take the cards with them.

Markets and Local Events: If you have time on your hands it is a great promotional tool to get out there and paint in your community. Painting at markets will allow people in your area see what you have to offer. Generally these are “pay per face” events where you charge the parent for each face you paint, this may not be as profitable as painting at an hourly rate, but it is a great way to get exposure on the days you don’t have bookings.

Special Offers:Promote a special offer such as upgrading a booking, you may wish to offer free balloons or extra painting time. If you are starting out and don’t feel ready to charge the going rate for your services yet you could offer a “Opening Special” with a discount of perhaps 20% to customers. You could promote these offers by an ad in the local paper, posters on local notice boards ads in local school newsletters. Vista print also have postcards available, these are great to send off to potential customers with a special offer.

Internet: What a great tool the internet is, you can do much to create free/low cost promotion here. Start a facebook page about your buisness, set up a website – even just a simple one will be great for your promotion. Find local businesses sympathetic to what you are offering and offer reciprical links – where you link to their website from yours and they return the favour.  if you are painting at markets or charity events for self promotion ask if they are willing to have a link to your website on their site.

Networking: Painting with other facepainters is great fun, and it can be very helpful to work with each other during busy events. Find local painters you connect with and work out a reciprical arrangement to help each other during busy times.

I hope there are some useful ideas there for you, I look forward to reading your promotion tips in the comments below.

Workshop Dates 2012:

New Zealand Workshops January 2012.
January 27 & 28th in Taupo as part of the New Zealand Body Painting Fesitval
please register your interest here.
MELBOURNE Classes March 2012  ***early bird special pricing until January 31, 2012….
March 3 & 4 Face Painting see here for more details
March 5 One Stroke Technique see here for more details
March 6 & 7 Body Painting see here for more details
Special package offers:
2 days face painting workshop plus 1 stroke technique day see here for more details.
2 days face painting workshop plus 1 stroke technique day and the two day Body painting workshop see here for more details.
1 day 1 stroke technique class plus 2 day body painting workshop see here for more details
More 2012 dates to be announced: Queensland, Adelaide & Sydney – Stay Tuned!
Private classes for individuals and groups also available.
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Visit Ambah’s website here to find out more about her workshops and tutorials and latest news.

Ambah travels throughout Australia and Internationally to teach. Please contact Ambah if you are interested in workshops in your area

  Happy Painting!   Ambah xx

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